A talk from The Arts Society, Henfield.
The date of this meeting has been changed to 15th May because of the Coronation of King Charles III.
"How the advertising industry exploited fine art" presented by Tony Rawlins. Advertisements which show art tend to use a soft sell approach and promote prestigious goods with some over-representation of cultural establishments, cosmetics, fashion apparel and furniture. The predominant artistic style in these ads is Renaissance. The portrayal of modern art is significantly lower, and non-western art is hardly depicted.
Why have these biases arisen in this industry?
Tony Rawlins was educated at Highgate School, starting his career in advertising in 1965 as a mail boy in J Walter Thompson. He graduated through the training system there to become an account director and subsequently worked in a number of agencies before setting up his own in 1985. There he primarily handled Guinness advertising in Africa and the Caribbean, where he produced many commercials and print ads for them over a 15 year period. He now concentrates on philanthropic projects.
Do come and join us as a guest for £8.